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Transformation

Equazion

Analytics that enable profitable growth​.

Equazion for your business

Equazion is our analytics platform and methodology that helps drive profitable growth by offering a clear view of your company's pricing and profitability.

This empowers you to boost revenue and enhance margins. With Equazion, you access top-tier pricing performance analytics and insights, all consolidated in one place, backed by our extensive experience.

Dive deeper into your pricing impact, explore different profitability scenarios, and gain a better understanding of customer behaviors, market trends, and competitive benchmarks.

The benefits of using Equazion

Smarter, data‑driven decisions

Equazion’s profit intelligence equips leaders to make informed commercial decisions, pinpointing value leaks and opportunities with accuracy.

Clear and practical insights

With interactive dashboards, users can quickly identify issues and delve into root causes, enabling faster, more focused interventions that enhance performance.

Quick, seamless implementation

A simplified data gathering and validation process—requiring no coding—ensures swift deployment and rapid value realization.

Proven commercial impact

Organisations using Equazion typically see:​

  • 3–15% increase in revenue opportunities​
  • 10–35% reduction in costs​
  • ½ the time for sales teams to close

In the Spotlight

Focus on performance - not on manual analysis

The Equazion profitability advisor provides teams with immediate clarity on profit drivers, value leaks, and the most profitable channels or customer segments. By using intuitive visualizations like the price waterfall and channel performance views, it enables quicker and more confident decisions.

Focus on portfolio value - not on manual sorting

The Equazion portfolio advisor helps teams quickly grasp the performance of their product and customer portfolio, revealing which combinations truly drive growth and profitability. With visual tools like the Customer Pareto and Product Mix views, it offers insights into how net sales, net margin, and cost-to-serve accumulate across your customer base.

Focus on smart pricing - not on trial & error​

The Equazion pricing advisor helps teams uncover true pricing opportunities hidden in their data by showing how price and volume dynamics interact across customers, products, and channels. With intuitive views like Price vs. Volume and Pricing Potential, it highlights where price adjustments will have the greatest margin impact and where changes may pose unnecessary risks.

Focus on value delivery - not on hidden distribution costs

The Equazion cost-to-serve advisor provides teams with a transparent view of the true cost required to serve each channel, product, or customer segment. By breaking down service components, it highlights where costs align with value and where they silently erode margins.

Focus on strengthening liquidity - not on chasing data

The Equazion working capital advisor offers a clear, fact-based view of how accounts receivable and inventory affect your cash position. By combining insights across sales representatives, products, regions, and customer groups, it highlights where working capital is unnecessarily tied up and where targeted actions can free up liquidity.

Focus on relevant offers - not on blanket discounts

The Equazion cross- and upselling advisor reveals the product and brand combinations your customers are most likely to buy next. Using market-basket analytics, it uncovers true affinities across customers, products, and brands, turning historical transactions into clear, targeted next-best-offer opportunities.

Find the right fit for you

Consumer Goods

When transparency is limited, it becomes challenging to identify products that drain value and pinpoint margin drivers. We took the lead in deploying our Equazion® tool and methodology, crafting profitability models, pinpointing improvement levers, standardising data collection, and revealing opportunities for portfolio enhancement.

Industrial Manufacturing

Poor data quality can hinder the ability to extract practical insights and slow down progress in pricing and margin management. By applying Equazion®, we helped them gain a clear perspective on revenue leakage and margin improvement opportunities.

MedTech

Without structure in pricing practices and with inadequate data monitoring, generating practical insights becomes difficult. Equazion® provided a clear, combined view of customer and product profitability, allowing them to spot opportunities and prioritise initiatives based on impact and effort.

FAQ

Equazion